Online Advertising
HTML5 banners. Animated, interactive, measurable.
HTML5 banners are the modern language of display advertising. Animated, interactive and far more capable than static image formats or dated GIF animations. Great HTML5 banner design blends creativity with technical know-how: the animation has to land the message in seconds, the file size has to stay small, and the same creative has to work across ten different formats at once. We build HTML5 banners that perform — for Google Display, programmatic and your own websites.
What you get
Concept & storyboard
Which message? Which animation? Which call to action? Before a single frame is animated, the storyboard nails the story — motion sequence, timing, CTA reveal.
Multi-format sets
Leaderboard (728×90), Medium Rectangle (300×250), Skyscraper (160×600), Large Rectangle (336×280), Billboard (970×250) — every IAB standard format as one coordinated banner set.
Animation design (CSS & JavaScript)
Smooth, professional, with proper timing and easing. No nineties blink banners — HTML5 animation that actually works and sticks in memory.
Growth levers & Campaign Manager compatibility
Ready-to-run HTML5 files that meet every technical requirement: file-size limits, click tags, backup images — all platform-ready.
A/B variants
Multiple versions of the same format with different headlines, CTAs or colors — for real performance tests and data-driven optimization.
Click tags & tracking
Cleanly implemented click tags for precise tracking in your ad server. Compatible with Google Campaign Manager, Sizmek and the common programmatic platforms.
Our process
- 1. Phase
Briefing & strategy
Campaign goal, audience, message, platforms, formats — we lock down every parameter before we start. That prevents costly changes mid-production.
- 2. Phase
Concept & storyboard
Which animation sequence carries the message best? We sketch the flow: motion, timing, text reveals, CTA. You give feedback before we go into production.
- 3. Phase
Design & animation
Layout, type, colors, imagery from your brand — and then: animate. Smooth, professional, with care for detail and timing.
- 4. Phase
Technical build & testing
HTML, CSS, JavaScript, click tags, file-size optimization. We test across growth levers, Campaign Manager and every common browser — no surprises at go-live.
- 5. Phase
Handover & support
Ready-to-run HTML5 zip packages with every format and variant. Optional: static fallback JPGs for platforms that don't support HTML5, plus direct upload support.
Who is this for?
E-commerce & online shops
Seasonal campaigns, product launches, promotions — HTML5 banners put your offers in front of the right users on the Google Display Network.
B2B & lead generation
Awareness campaigns for business offerings — present to your audience on the websites and platforms they use every day.
Event & entertainment
Concerts, trade shows, festivals — countdown banners, dynamic date reminders, eye-catching visuals. HTML5 makes your event visible.
Agencies & in-house teams
You have the strategy, we have the production. We deliver clean banner sets that drop straight into the ad server — no back-and-forth and no formatting headaches.
What does it cost?
In just a few clicks, get a ballpark price for your banner project.
Select your requirements:
HTML5 banner campaign:
The prices shown above are average guideline figures. Depending on the complexity and volume of the campaign, we are happy to put together an individual quote. It always pays to ask, with no obligation.
GIF banner campaign:
The prices shown above are average guideline figures. Depending on the complexity and volume of your campaign, we are happy to put together an individual quote. It always pays to ask, with no obligation.
DOOH campaign:
The prices shown above are average guideline figures. Depending on the complexity and volume of your campaign, we are happy to put together an individual quote. It always pays to ask, with no obligation.
Why Pennyworth Co?
Design & code from one team
The banner doesn't just look good, it works technically too. No ping-pong between designer and developer — both come from us.
Platform know-how
Growth levers, Campaign Manager, programmatic — we know the specifications and deliver ready-to-run files that work first time.
Animation quality
No blinking, no nineties effects. Smooth, professional, with care for timing — HTML5 animation that genuinely stands out and sticks in memory.
Fast turnaround times
Single formats in 3–5 working days, banner sets in 1–2 weeks. When a campaign has to go live, we deliver.
FAQs
What’s the difference between HTML5 and GIF banners?
HTML5 banners are smaller, higher quality and more interactive. GIFs have limited colors, poor animation quality and no interactivity. HTML5 is the current standard for all professional display campaigns — on the Google Display Network and every programmatic platform.
Which formats do I need for display ads?
The most important are: 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half Page), 320×50 (Mobile Banner). For maximum reach we recommend at least these 5 formats.
How large can an HTML5 banner be?
Growth levers allow a maximum of 150 KB per HTML5 banner (all files combined). We optimize your banners so they stay well under that and still look richly animated.
How long does production take?
A single format: 3–5 working days. A standard set of 5 formats: 1–2 weeks. Full IAB sets with many formats and A/B variants: 2–4 weeks.
Can we build on existing material?
Yes, absolutely. If you already have branding, a campaign graphic or existing board reporting visuals, we build the HTML5 banners on top of them. That saves time and keeps every asset consistent.
What does an HTML5 banner cost?
As a rule, the first banner (the main banner) is slightly more expensive. This HTML5 banner is fully prepared and serves as the basis for all further formats (adaptations). All further adaptations are offered at a lower cost, since parts of the main banner can be reused. For a rough estimate, please use our cost calculator.
Do you also handle serving the banners?
Serving the banners is handled by media agencies that specialize in it. We specialize in the design & coding of HTML5 banners and follow the specifications set by the media agencies. If needed, we are happy to coordinate with the media agency and prepare the banners correctly.
Do you create other ad formats too?
Whether it's GIF, HTML5 banners, social media ads or even cinema advertising and board reporting — we'd love to support you on your next campaign.
