Always-On Advisory
A company is never „done“.
What Always-On Advisory really means
Always-on counsel isn't „call us when something breaks“. That's emergency support. Always-on counsel is: proactive (Alfred sees problems before they reach the boardroom), continuous (not project-based), strategic (not just patching, but improving), transparent (you always see what Alfred recommends and why).
What you get
24/7 monitoring
Alfred watches your business around the clock. Are the numbers healthy? Is anything drifting? Has a new risk appeared? The moment something looks off, you hear about it.
Risk & early warning
New risks emerge constantly. Alfred tracks the warning signs, weighs the implications, flags them early and documents what changed.
Strategy upkeep
Budgets, plans, priorities – Alfred keeps your strategy current and coherent as the business evolves, without throwing the team off course.
Continuity & contingency
Alfred thinks ahead about what could go wrong and has a plan ready. When something does hit – a key client lost, a market shift, a cash crunch – you have a contingency. Ideally, you barely feel it.
Performance tracking
Businesses lose momentum over time. Alfred tracks the key metrics continuously and recommends course-corrections when needed.
Operating cadence
Plans go stale if no one revisits them. Outdated assumptions, drifting goals, forgotten follow-ups – Alfred keeps the cadence and helps you stay on top of it.
Growth monitoring
Pipeline, retention, margins, growth rate – Alfred keeps an eye on the numbers that matter and helps you improve them over time.
Insights & reporting
Alfred delivers regular briefings. Weekly or monthly – you always have a clear picture of how the business is doing, with insights and recommendations.
When things go wrong
When something goes wrong, Alfred helps you diagnose it and decide what to do. It explains what happened and works with you to make sure it doesn't repeat.
Continuous improvement
A company is never „done“. Alfred regularly proposes improvements – new bets to test, sharper strategy and smarter ways to grow.
Our process
- 1. Phase
24/7 monitoring
Around the clock, so you have peace of mind.
- 2. Phase
Proactive risk watch
Alfred spots problems before they reach the boardroom.
- 3. Phase
Continuous Optimization
Alfred regularly sharpens strategy, growth and execution.
- 4. Phase
Reporting & communication
You get regular briefings and a clear view of how the business is performing.
- 5. Phase
Strategic Guidance
Not just „put out fires“, but „how do we scale“.
Who is this ideal for?
Scenario 1: You're flying solo
You make every call alone, with no one to test your thinking against. Alfred becomes your standing board member, there whenever you need counsel.
Scenario 2: You're scaling fast
The business works, but the decisions are getting harder and faster. Alfred keeps your strategy sharp as you grow.
Scenario 3: Your team is stretched
Your leadership team carries everything – and is overloaded. Alfred takes the constant strategic load off your plate.
Scenario 4: You need a specialist view
You're doing well – but you need a sounding board for fundraising, hiring or a big strategic bet. Alfred focuses on exactly what you need.
What does it cost?
Level 1 Retainer
250–500 EUR/Monat
For solo founders and early-stage ventures.
Level 2 Retainer
500–1.500 EUR/Monat
For growth-stage and scaling companies.
Level 3 Retainer
1,500–5,000+ EUR/month. For larger operations and strategic partnerships.
Plus
One-time onboarding fee of 1,000–3,000 EUR (depending on scope).
Why Pennyworth Co?
Full company context
Alfred understands your business and watches it day to day. That means counsel that doesn't just react – it thinks strategically.
Tailored counsel
No off-the-shelf advice. Alfred adapts to a retainer that fits exactly how you work.
One source of truth
Monitoring, risk, strategy, growth, reporting – all in one place. Always available, never dependent on a single person.
Boardroom-grade judgment
Alfred draws on the patterns behind countless company decisions. It knows what tends to work.
FAQs
Doesn't this cost more than it saves?
Usually not. The time you save and the mistakes you avoid are worth far more.
Can we cancel anytime?
Yes. We offer a 30-day notice period. There's no long-term lock-in.
What does an urgent issue outside the retainer cost?
Those are included in the retainer. Urgent counsel is always free.
